What I would prefer and what I think would help so many others are the approach of genuine interest and consideration. A session where I can express my thoughts on my business to like-minded people suffering from the same hurdles and brick walls as I am. A group where the presenter offers creative solutions from their own experience and real-world examples rather than what they were taught to say in the “How to be an Awesome Coach Masterclass, worth $399 today only.”

The presenter should at the very least have a real understanding of how the business operates or how to solve a particular problem, not because they were taught what it was so much as they have lived it and experienced it. This I think would qualify them as a Master and a person I could listen to. Most classes use other people’s experiences and push them off as “this is how the lesson is learned”, but when you have lived it and experienced it you come to a session with a different mindset, you have empathy for the people attending and want to seriously try to help them find a solution, or at the very least the path towards a solution.

A masterclass should inspire you, give you cause for thought and anticipation of a better future. It should allow you to walk away with a renewed purpose and gusto to try a different approach, but most of all it should leave you wanting more. This is what a Masterclass should give you.

One solution has been to offer a focused forum first. Free session of 4 to 8 people. Each person can present their business and at least one challenge or issue they face (more often than not the main concern) and where it is discussed and explored. Each person can ask questions of the others and collect ideas that they can use to help them directly. The group is focused on solving a current need or trying to give guidance towards a goal.

Once you have 3 or four of these sessions under your belt you then put on a Focused Workshop for those who had attended one of the small focus groups. You already know they should want to attend as you have caught their imagination from the focused forum. Remember, they left wanting more.

Now once the Focused Workshop has been done you have content for a Seminar that you could ask a small fee for if in person, but free if online via Zoom or some other technology. Oh, and yes you call it a Masterclass if you want (But I wouldn’t). All those focus group people are invited to attend as well as anyone else. Those people become your marketing arm, telling their friends to come along. They shout your name across social media and before you know it you have 50, 80, 100, or even more people attending.

The aim then is to ask those in attendance at this meeting and this meeting only if they would like one on one sessions. This is where consulting fees could be discussed for those of you asking how you make money from all this.

The difference between this approach and pushing a Masterclass is that this approach makes the attendees the experts in the areas they are discussing, they have lived it, they understand it, they just need guidance to move towards the next step.

Now I could be wrong, and I am sure there are plenty who would not agree, but I am confident that a fresh approach to these sorts of presentations is what is being lost.
Stop reusing the old dishcloth, get a fresh one and try something new. People want to be inspired, not just spoken to.

Inspire them and ignite their creative minds and you will have clients for ages.What I would prefer and what I think would help so many others are the approach of genuine interest and consideration. A session where I can express my thoughts on my business to like-minded people suffering from the same hurdles and brick walls as I am. A group where the presenter offers creative solutions from their own experience and real-world examples rather than what they were taught to say in the “How to be an Awesome Coach Masterclass, worth $399 today only.”

The presenter should at the very least have a real understanding of how the business operates or how to solve a particular problem, not because they were taught what it was so much as they have lived it and experienced it. This I think would qualify them as a Master and a person I could listen to. Most classes use other people’s experiences and push them off as “this is how the lesson is learned”, but when you have lived it and experienced it you come to a session with a different mindset, you have empathy for the people attending and want to seriously try to help them find a solution, or at the very least the path towards a solution.

A masterclass should inspire you, give you cause for thought and anticipation of a better future. It should allow you to walk away with a renewed purpose and gusto to try a different approach, but most of all it should leave you wanting more. This is what a Masterclass should give you.

One solution has been to offer a focused forum first. Free session of 4 to 8 people. Each person can present their business and at least one challenge or issue they face (more often than not the main concern) and where it is discussed and explored. Each person can ask questions of the others and collect ideas that they can use to help them directly. The group is focused on solving a current need or trying to give guidance towards a goal.

Once you have 3 or four of these sessions under your belt you then put on a Focused Workshop for those who had attended one of the small focus groups. You already know they should want to attend as you have caught their imagination from the focused forum. Remember, they left wanting more.

Now once the Focused Workshop has been done you have content for a Seminar that you could ask a small fee for if in person, but free if online via Zoom or some other technology. Oh, and yes you call it a Masterclass if you want (But I wouldn’t). All those focus group people are invited to attend as well as anyone else. Those people become your marketing arm, telling their friends to come along. They shout your name across social media and before you know it you have 50, 80, 100, or even more people attending.

The aim then is to ask those in attendance at this meeting and this meeting only if they would like one on one sessions. This is where consulting fees could be discussed for those of you asking how you make money from all this.

The difference between this approach and pushing a Masterclass is that this approach makes the attendees the experts in the areas they are discussing, they have lived it, they understand it, they just need guidance to move towards the next step.

Now I could be wrong, and I am sure there are plenty who would not agree, but I am confident that a fresh approach to these sorts of presentations is what is being lost.
Stop reusing the old dishcloth, get a fresh one and try something new. People want to be inspired, not just spoken to.

Inspire them and ignite their creative minds and you will have clients for ages.

Ok, you can go now.

If you liked this article and missed Part 1 Click Here

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