The Wisest Man in Giza
What if the keys to mastering modern business could be found in the wisdom of ancient Egypt?
The Business Triangle
The Wisest Man in Giza: The Pyramid of Business Success offers a transformative approach to entrepreneurship and leadership through the lens of timeless principles, brought to life by vivid storytelling and actionable insights. This book introduces readers to the "Triangle of Business, or Business Pyramid" a powerful framework built on three critical pillars:
- Products and Services,
- Marketing and Advertising, and
- Customer Service.
By mastering these foundational elements, readers will learn to create lasting value, foster meaningful connections, and build sustainable success—principles that resonate as strongly today as they did thousands of years ago.
Why Read this book?
Author Prof Gaven Ferguson seamlessly blends engaging
narratives with practical advice, following the journey of Babu, the wisest man
in Giza, as he imparts lessons on excellence, adaptability, and
relationship-building. Whether you’re an aspiring entrepreneur or a seasoned
business owner, these insights will inspire you to focus on the elements that
truly create wealth—rather than wealth itself.
The Wisest Man in Giza is perfect for features on
entrepreneurship, leadership, and personal development. It appeals to business
owners, aspiring entrepreneurs, and anyone seeking inspiration for their
journey.
The Teachigns of Babu
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Teaching 1
The Power of Value
"A business that
offers no value is like a well with no water—worthless to those who seek
it."
Teaching 2
The Art of
Craftsmanship
"Excellence is not
an option but a duty; for only the well-made stands the test of time."
Teaching 3
Innovation and
Adaptability
"Opportunity is
the wind, but only those who adjust their sails can move forward."
Teaching 4
Listening to the
Market
"The wisest
merchant is not the one who speaks the loudest, but the one who listens the
closest."
Teaching 5
Building
Connections
"A first
impression is the spark that ignites a flame; nurture it, and the fire will
sustain your business."
Teaching 6
Word of Mouth
"A single good
word from a satisfied customer is worth more than a thousand golden
coins."
Teaching 7
Strategic Growth
"To grow is to
know where your roots are strong; invest in them wisely, and the branches will
follow."
Teaching 8
Consistency is Key
"A message that
wavers is like a shadow at dusk—uncertain and easily forgotten."
Teaching 9
The Foundation of
Loyalty
"Loyalty is earned
not by the grandest promises, but by the smallest, most thoughtful deeds."
Teaching 10
Turning Complaints
into Opportunities
"A complaint is
not an attack, but a gift; within it lies the key to your improvement."
Teaching 11
Anticipating Needs
"To serve well is
to know what is needed before it is asked for."
Teaching 12
Building
Relationships
"Business is not
built by transactions, but by relationships—strong, honest, and lasting."
Learn the mysteries of the Business Traingle
Read Teaching 1
